Ask the Experts takes on the topic of White Paper Factory versatility with thoughts from PCI Group’s Vice President of Operations, Perry Fernandes. White paper factories revolutionized the world of print and mail, and it’s a process that PCI Groups embraces.
“You start with a white sheet of paper, and it goes hand in glove with high-speed inkjet printing,” Perry said.
It enables true variable printing. You can add in color, images, different fonts, and formatting at a high velocity of printing. This innovation truly changed the world of transactional printing.
Prior to the White Paper Factory, you had to preprint shells and templates to fill in later. That required a lot of labor-intensive offline printing processes and can be a challenge for consistency and accuracy. There was also the need to store these preprinted rolls and cut sheets. “Before, we had about 20 SKUs to store in our warehouse. Now we’re down to two or three,” Perry noted.
Old processes were more costly, took longer, and created waste. A White Factory Paper eliminates those pain points. Everything’s variable, so each print run is starting with a blank canvas. It’s a comprehensive optimization of the printing process. It provides many benefits for our customers, including reducing costs by eliminating preprinting and inventory storage. You can also print different messages segmented by a variety of demographics so that the content is more personalized.
It simplifies the process and can fit the needs and requirements of any type of mailing in any industry. We’re glad to be able to offer this advanced technology to our clients.
