When companies choose to outsource their communications, they have many vendors available. In the world of transactional direct mail, organizations should pursue relationships with those with a singular focus on this type of print and mail. It provides many advantages, which PCI Group President and Owner Chris Kropac detailed in this episode of Ask the Experts.
“At PCI, 100% of the work we do is transactional direct mail. Other companies in the industry do 50% direct mail, that’s marketing mail, and 50% transactional. Every single document we touch is transactional,” Chris said.
As a result of this singular focus, PCI Group has the best technology, processes, and people in place to deliver highly accurate mailings every time. In addition, the quality is consistent, and there is less risk related to compliance adherence. To excel in this category of mailings, organizations must develop, refine, and audit the processes on a regular basis.
“In every procedure inside our facilities, our operations, from the ingestion of the file to the printing and inserting, are able to handle critical confidential documents. It’s a key component of why we’re able to process so much work with a 99.9999% accuracy rating,” Chris relayed.
Find out more about PCI Group’s transactional direct mail operations by watching the video.