Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
To accomplish this, smart businesses take advantage of every opportunity to maximize customer engagement by maximizing the following for their print and mail communications:
- The points or moments along the customer journey where customers interact with your company and brand.
- Finding the right message and tone to connect with customers
- Creating clearly defined goals – the purpose for your engagement. What would you like to achieve? Sales, loyalty, awareness… whatever it is, having a concrete goal will ensure your message is to the point and will resonate with your audience.
- Targeting and Personalization. Now that you’ve decided your message, touchpoint and goal you need to be clear about exactly the customers you’re targeting. Personalizing your message to each and every customer enables you to engage with them in way that creates an emotional connection.
Good news! Using PCI’s document design and Transpromotional services you can accomplish all of the above and with virtually no additional expense to your business!