Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design.

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How a mission-critical communication looks matters for many reasons. Without a clear design, it could confuse your customer. If it’s low-quality, then customers may have a negative response to your brand. So, what are the best practices for letter design?

Answering the question on this episode of Ask the Experts is Scott Concannon, VP of Business Development for PCI Group. 

“The first thing we do with a new client is design the invoice or letter. It’s the first step and comes before we program,” Scott said.

In describing the best practices for letter design, Scott compared it to designing a kitchen. “You want it organized and functioning well and be clean.”

When consumers receive your letter or invoice, you don’t want there to be confusion. “A great design draws the eye to the most important elements, which could be balance due or due date. It could also be important information you want to communicate to your customer. We’ve found color to be an effective way to transition the consumer’s eye to the most important information,” Scott said. 

Additionally, that invoice or letter represents your company and brand. “Well-designed critical communications do their job,” Scott added.

PCI Group collaborates with clients to address invoice and letter design needs. With our extensive experience and advanced technology, there are no limitations to how your printed materials can look. Using color, dynamic images, and clean design for letters and invoices could lead to many benefits and better engagement with your customers.