Before the deployment of inkjet printers, we had less flexibility and personalization options. Pre-printed shells were necessary in our old model of production. This process was limiting to clients on how they could integrate more relevant messaging. The compliance piece was there, but we wanted to provide our clients the opportunity to do more. With inkjet, we can offer four-color at an affordable price.
With inkjet technology, the realm of possibilities expanded greatly while reducing costs. “It’s a cost-effective way to offer more to our clients. I’ve heard from some clients that they had a 30 to 40 percent better response rate,” Chris added.