PCI President and Co-Owner Chris Kropac sat down with WhatTheyThink Senior Editor Cary Sherburne to discuss the company’s adoption of inkjet technology. The company first put inkjet into production in 2015, after lots of research and improvements. Prior to this, the quality wasn’t up to PCI Group’s standards, but the technology quickly got up to speed. These innovations in the medium assured us that we could continue to enhance quality and ensure compliance.
“We looked at it for workflow productivity as a white paper shop. It’s exceeded our expectations,” Chris said. Since PCI Group has many clients in regulated industries, compliance is a huge part of what we deliver. With inkjet technology, we can provide that and a higher quality.
Before the deployment of inkjet printers, we had less flexibility and personalization options. Pre-printed shells were necessary in our old model of production. This process was limiting to clients on how they could integrate more relevant messaging. The compliance piece was there, but we wanted to provide our clients the opportunity to do more. With inkjet, we can offer four-color at an affordable price.
With inkjet technology, the realm of possibilities expanded greatly while reducing costs. “It’s a cost-effective way to offer more to our clients. I’ve heard from some clients that they had a 30 to 40 percent better response rate,” Chris added.