Improve Customer Engagement
Your letters and documents to customers can be more engaging when they are personalized and well-designed. This may not be something you’ve thought about, but it’s a possibility with a transactional printer.
These providers help you in two ways. First, they can dynamically print on every document, so every customer gets a custom message based on the products they use, where they are, or other ways to segment. For example, if you’re an insurance company, and Customer A only purchases car coverage, you can promote all your other offerings to them.
Second, they can help you redesign and modernize your communications. This can include using full color, organizing information better, and using eye-catching graphics to represent information. The easier it is for customers to understand statements, the more likely they will respond to them (e.g., paying bills on time, inquiring about programs).
Bolster Business Processes in Compliance and Security
Print compliance and print security are the other major categories to consider in managed print services benefits. Both are must-haves for transactional mail. In addition to the technology that ensures accuracy, these providers have more compliance guardrails, including having a full-time compliance manager and certifications in an array of regulations.
Along with a strong compliance plan is the need for security, both virtually and physically. Regarding data security, providers have multiple layers that protect it in transit and at rest with encryption. Their digital infrastructure will be top tier with sophisticated firewalls and intrusion prevention systems (IPS).
Physical security matters, as well. Only authorized workers should be in spaces where transactional print and mail operations occur. Additionally, the facility should have security cameras, a gated entryway, and other best practices.
The Benefits of Managed Print Services Introduce Savings, Smoother Operations, and More
It’s easy to see why so many businesses have made the move to managed print services. These benefits reward you today and into the future. If you’re ready to transform how you handle print and mail, you’ll want to chat with the experts at PCI Group. Contact us today to learn more.