Direct mail is a long-standing category in the printing world. It’s how businesses communicate and market to customers. It’s typically promotional, and therefore, it doesn’t matter if it ends up in the wrong mailbox. Transactional printing is direct mail, but it’s something that businesses must treat very differently.
What Is Transactional Printing Direct Mail?
Transactional printing direct mail is another category because it focuses on highly compliant, secure, and personal information. The information for every piece contains personal and confidential information. It includes financial statements, HIPAA letters, invoices, and EOBs (Explanation of Benefits).
Accuracy in this type of mail is non-negotiable. Even a few mis-mailings can result in non-compliance or a breach. It exposes your company to risk.
With these critical criteria in mind, businesses that handle transactional printing should be cautious about working with shops that specialize in direct mail.
Promotional Direct Mail Is One to Many
The objective of promotional direct mail is to canvas an area via the mail. The messaging is typically one to many and not specific to an individual. They can roll off the print line without the need for technology to monitor accuracy.
Shops that specialize in this type of printing often lack the equipment and expertise to run your transactional mail. Finding a vendor that does both is very rare because of the setup required to run this type of operation effectively and securely.