Of all the communications you send your customers, their telecom invoice is likely the one that receives the most attention. The layout and design of the document impact how much engagement it receives. Amounts due and dates are the main piece of information they seek.
However, there are opportunities to include other messaging relevant to each recipient.
If you haven’t considered telecom invoice redesign, here’s why you should.
A Modern, Simple Telecom Invoice Design Improves Comprehension
A telecom statement can be complicated, depending on the services the customer has. The invoice can have many pages related to subscription amounts and fees. There’s also the chance that costs will change from month to month.
Without clarity around this information, customers can suffer confusion. They may need to contact your help center to review the charges. This can quickly become a negative experience for them and could prompt customer churn.
Comprehension could improve greatly by updating your telecom invoice to a clean layout with defined areas. Some considerations for this include:
- Using bolded headers for each section
- Segmenting information with lines or boxes
- Adding context around any change in monthly costs
- Adding a chart that includes invoice amount trends
Dynamic Messaging Offers a Way to Upsell and Cross-Sell
If you provide a variety of services, chances are not every customer uses them all. Upselling and cross-selling usually fall into inserts. Customers often toss these extras in the envelope without looking.
The solution is to print the messaging on the statement. You can dynamically do this using the White Paper Factory (WPF) method. This production process allows you to personalize telecom communications.
Here’s how it works.
Operators feed white rolls of white paper into inkjet printers. Those printers receive the dynamic text for each customer’s invoice. There’s no need to print templates. The printer can add text and imagery in full color as a promotional message.
You can be confident that every person only receives their pages through barcodes. They print on each piece of paper, which an intelligent insertion machine reads to fold the appropriate documents into each envelope. Cameras record the insertion, as well, which boosts accuracy.
To take advantage of dynamic messaging, you’ll need to partner with a telecom transactional print company. This framework is something they employ at scale.
Fresh Telecom Invoice Designs Should Represent Your Brand
Every time your company does a branding refresh, you update a lot of assets, both physical and digital. One area you may have overlooked is your statements. How well do they align with your current branding? Is it too complicated to update them?
When working with a transactional print provider, you can request statement design updates at any time. They’ll add the new elements and deliver a proof for your review. It usually only takes a few business days to complete.
When all your documents have consistent branding, there’s value in this. For example, customers will recognize the logo and colors and know it’s a legitimate document.
Adjustments Should Be Made Based on Customer Feedback
How often do your customers contact you about their invoices? Are they advising that some areas are hard to decipher or that the font isn’t legible?
Any feedback you receive through your customer service center should impact your telecom invoice design. Conduct an internal audit, as well, looking at fonts, colors, and other design elements.
Your assessment and the voice of the customer can lead to improvement in the design.
Your Telecom Invoice Can Enhance Design and More
As experts in telecom invoices, we’ve developed designs for many in the industry. We start by discussing best practices and asking questions about the current layout. In addition to design solutions, our telecom printing services are compliant, secure, accurate, and of high quality.
Learn more about our telecom print and mail offerings.
