Sending secure customer communications via email delivers many benefits for them and your company. It’s convenient, less costly, and can improve engagement and response. However, it’s not as easy as marketing emails because the messages contain PII (personally identifiable information), PHI (protected health information), or both.
As a result, these emails must abide by privacy and security requirements to ensure compliance. In addition to this, you also need a solution that improves email delivery. If communications don’t reach users or get buried in junk folders, email loses its value.
If you’re evaluating systems, look for these features to boost email deliverability.
Email Deliverability Defined
Email deliverability refers to the ability of an email to show up in the primary inbox. It measures how successful you are in ensuring emails end up here instead of spam or junk folders.
If this number decreases, it indicates that your system and its features aren’t addressing this critical component.
Things That Affect Email Deliverability
What impacts the deliverability of secure customer communications via email? Many things can dictate where your emails deliver. Common issues include:
- Authentication: The correct protocols authenticate where the emails are coming from, ensuring it’s a legitimate business and not a phishing attack.
- Sender reputation: This component designates the trustworthiness of the sending domain and IP addresses. Spam complaints, high bounce rates, and low engagement can cause it to decrease.
- Email content: Some email providers automatically filter based on subject lines, images, links, and texts, which could cause your email to be sent to the spam folder.
- List hygiene: When your contact database is accurate, you’ll see higher deliverability.
- Sending frequency and volume: If you send too many campaigns too often, the email platform could push these to spam.
- Compliance: Transactional emails must abide by regulatory requirements and standard email rules, such as enabling people to unsubscribe.
5 Features to Seek for Secure Customer Communications Email Deliverability
What features can help you address email deliverability challenges? These top the list.
Sender Certification
This feature tracks and reveals the deliverability issues causing the most problems. With this tool, you’ll know where the challenges are occurring and can then make changes to address them.
Reputation Monitoring
You can track the signals that are impacting sender reputation with this capability. Once you identify them, you can fix them and boost your reputation.
List Validation
With this feature, you can prevent most bounces. It scans your email listing and flags those that are dead, wrong, or dangerous.
Inbox Placement Rate
Want to know what your inbox placement rates are? This tool allows you to do so. It provides a measure of performance, so you can eliminate challenges that are preventing emails from hitting the primary inbox.
Email Authentication
You’ll be able to monitor authentication protocols with this functionality. Having it protects your email deliverability.
PCI eDelivery: Email Delivery Features and More
These features are all standard with our eDelivery system. It’s a compliant and secure email platform designed for transactional communications. It also provides reporting, archiving, physical mail letter triggers, and multiple format options.
Explore how it works today by requesting a demo!
