Finding a reliable and experienced print and mail provider in the transactional space isn’t easy. Because of the nature of transactional mail, your partner should check all boxes of quality, accuracy, compliance, security, and expertise. A gap in any of these could spell trouble. To find a dependable print and mail provider, you’ll want [...]
Transactional mail is a special category of direct mail. The sole focus of these customer communications relates to confidential and private information. To remain compliant with regulations, your mailings must be printed and mailed securely. Further, it often must be sent within a specific time span. For all these reasons, transactional mail dependability is [...]
In transactional customer communications, you don’t have to stick with the ordinary communications channels. After all, you want these mailings to drive engagement and action. It’s hard to do that without any consideration of the design. By applying proven design principles that resonate with recipients, you can turn drab and dull documents into something much [...]
Did you know that your policy holder communications can be a critical area for cross-selling and upselling? When you use dynamic printing capabilities, you can sell additional insurance products on the communications you’re already sending to customers. With this approach, you’ll save money and elicit better responses. Keep reading to find out how. Dynamic [...]
PCI Group president Chris Kropac recently presented at the thINK Forum Annual Conference. This event includes the Canon community of inkjet printer customers, solution partners, and print industry experts. The gathering brings together those in the industry to learn, network, and collaborate. While there, Chris shared insights into the transactional print industry during an interview [...]
