Transactional customer communications have lots of rules that govern their production and delivery. These protected letters, statements, and documents convey critical information. However, with some optimization strategies, they can provide additional ways to connect with customers.
Optimizing your transactional customer communications can also refer to improvements in accuracy and transparency. Let’s review the opportunities for your business to enhance these.
Personalize Messaging with Dynamic Printing
Customizing content in transactional customer communications has historically involved inserts. These don’t get much attention and increase costs. The better way to do this is with dynamic printing.
The White Paper Factory (WPF) enables this at scale. It marries fully digitally composed files with in-line print production and intelligent insertion. Large rolls of white paper feed into the inkjet printer and run jobs seamlessly.
There’s no need for inserts, and you can determine the most relevant message, such as upselling, cross-selling, promotions, or new programs.
Reduce Waste from Incorrect Addresses
Another optimization category is preventing undeliverable letters. Bad addresses create extra costs and waste. You can correct these by working with a printer that uses address hygiene technology. It works by identifying USPS address changes, correcting misspellings, and comparing entries to a bad address database. This solution also removes duplicates.
Simply adding this feature to your transactional print and mail production can optimize your delivery rates and save you from wasted postage expenses.
Boost Accuracy with Innovative Technology
Optimization also improves with accuracy strategies. Even one mis-mailing can be cause for alarm. It may trigger noncompliance claims or create reputational harm. To achieve the highest level of accuracy, you’ll need modern technology.
As part of the WPF framework, intelligent insertion enhances accuracy. Each piece of paper has a 2D barcode. Inserters scan this, which dictates which pages fold into each envelope. Another camera records this for verification.
By using this method, we have improved our accuracy rating to 99.9999%. It’s industry-leading and addresses this significant pain point in transactional customer communications.
Decrease Costs with Postage Optimization
The costs of postage keep rising. Companies producing print and mail in-house typically don’t have the volume or expertise to enable postage optimization. The first part of this is address hygiene, but there’s much more that transactional printers do to achieve the best rates.
They use high-volume presorting and the USPS IMb (Intelligent Mail Barcode) to receive the lowest automation rates. Commingling like groups is another tactic. Professionals can also recommend mail size standardization to reduce costs further.
Transition to QA to Optimize Quality
Facilities producing transactional customer communications may use QC (quality control) versus QA (quality assurance). It’s a mistake to take this approach. QC occurs after production, so there’s no way to correct it. QA audits the processes and workflows to find and fix deviations.
A QA culture embraces the practices of Lean Manufacturing and the development of standard works. This process standardization across operators, shifts, and locations bakes quality into the process, which means it’s continuously improving.
Transactional Customer Communications Optimization with PCI Group
Optimizing transactional communications impacts accuracy, quality, costs, and content. With these best practices, your organization can reduce costs while improving compliance and engagement.
Explore all the ways to optimize with us as your guide. Connect with our experts today.
