Transactional Mail
Direct mail is a long-standing category in the printing world. It’s how businesses communicate and market to customers. It’s typically promotional, and therefore, it doesn’t matter if it ends up in the wrong mailbox. Transactional printing is direct mail, but it’s something that businesses must treat very differently. What Is Transactional Printing Direct Mail? [...]
Should you outsource transactional mail? There are many reasons why this is a good business move. You can improve quality, reduce costs, and more.While we live in a very digital world, print and mail still matter in many scenarios. Transactional mail is a category that still has considerable volume and usefulness as a printed communication. [...]
Errors happen. Nothing is completely perfect all the time. But, when it comes to compliance, there’s little room for error. In customer communications, containing confidential customer data, classified as PII (personally identifiable information), compliance needs to be as close 100% as possible. Many vendors in the customer communication industry promote a 99.6% accuracy rate, [...]
Learn About Why It’s Risky to Maintain Status Quo and How to Improve It With Customer Communication Tracking While the world is certainly shifting toward digital communications for customers, there are still millions of printed communications mailed daily. If your business is in a regulated industry, you may still mail many important customer communications including [...]
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