Ask the Experts answers the question, “What is transpromotional mail?” with commentary from Chris Kropac, Jr., President and Co-Owner of PCI Group. Transpromotional mail is using space on an invoice to sell or communicate with customers. Chris explained, “Before an invoice was just an invoice, a way to [...]
Is transparency part of your print and mail operations? Does your vendor provide a means to track the entire process from data transfer to delivery? If not, you could be missing out on opportunities and more. trackPCI reporting allows for this, and PCI Group President and Co-Owner Chris [...]
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? It’s just transactional mail, so why add the cost? The effectiveness of color vs. black and white printing is [...]
Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it could confuse your customer. If it’s low-quality, then customers may have a negative response to your brand. So, what [...]
Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which are highly specialized. Direct Transactional mail fits that category. But what is transactional mail? To answer that question, this [...]
The world of print and mail was once a slow process. A one-day turnaround wasn’t feasible or expected. In this fast-paced digital environment, technology is making 24-hour same-day SLAs (service level agreements) possible. Eric Weinbrenner, Print Manager for PCI Group, shared his experience after 40 years in the [...]
Transactional direct mail requires high-volume work. For some, more work means they can’t meet SLAs (service level agreements). However, that’s not the case for PCI Group, as we use LEAN manufacturing standards. In this episode of Ask the Experts, Eric Weinbrenner, Print Manager, discussed LEAN and how the [...]
In any business, operational redundancy is essential, especially in transactional print and mail. Without it, you could face disruptions, which have severe consequences. Our clients have these concerns, and we address them by having two locations. PCI Group President and Co-Owner Chris Kropac offered insights on the [...]
Many of today’s successful companies are moving away from staffing non-core business functions and shifting their resources to take advantage of what they do best—focusing on their business. Learn More To See If Outsourcing Is Right For You Organizations that offer an in-plant or in-house [...]
Digital transformation is a constant pursuit by many companies, as they seek to leverage technology to digitize communications and interactions. Most want to move more clients to purely digital letters and statements, but the need for print and mail still exists. So, what’s the real impact of digital [...]
