PCI Group is asking the hard questions about the world of mission-critical printing and mailing. In this episode of Ask the Experts, PCI Group President and Co-Owner Chris Kropac answered, “Why is it important for a transactional mailer to be singularly focused?” The answer comes down to security [...]
In part one of a two-part Ask the Experts series, Chris Kropac, PCI Group President and Co-Owner, addresses the importance of compliance in transactional direct mail. At the time of the company’s founding, over 50 years ago, compliance and security looked much different. There was no internet or certifications that validated protocols. [...]
Continuing the conversation on compliance in transactional direct mail on Ask the Experts, PCI President and Co-Founder Chris Kropac, discusses the current landscape. “In 50 years, the only constant is change. We’re proponents of not fighting technology but adapting to make sense for our clients,” Chris said. In [...]
Ask the Experts takes on the topic of White Paper Factory versatility with thoughts from PCI Group’s Vice President of Operations, Perry Fernandes. White paper factories revolutionized the world of print and mail, and it’s a process that PCI Groups embraces. “You start with a white sheet of [...]
On this Ask the Experts episode, go inside the details of a White Paper Factory. Print Manager Eric Weinbrenner discusses White Paper Factory equipment needs and how PCI Group uses those machines and technology to make it happen. “We use web presses, and Canon Colorstream 3900s and Canon [...]
Ask the Experts offers a comprehensive review of white paper factory requirements and why it can provide advantages to transactional mail printers. PCI Group’s Print Manager Eric Weinbrenner shares his knowledge on white paper factory setups, discussing the benefits of dynamic applications for print jobs. Behind the scenes, [...]
A white paper factory is a new approach to printing transactional mail. It’s proven to be a solution that improves efficiency and accuracy while also reducing printing costs. But what is a white paper factory? Get the answer to this question from white paper factory expert Eric Weinbrenner, Print Manager at PCI [...]
When considering equipment for printing transactional mail, there are lots of options. Most of these are reputable companies with years of experience in digital inkjet printing. With a high demand for printing and the need to use technology that’s reliable and also produces quality pieces, PCI Group’s Print [...]
Communicating with customers occurs in many channels with many tactics. Transpromotional direct mail allows businesses one more cost-effective opportunity to do so. A transpromotional approach consists of using dynamic printing on invoices to upsell or cross-sell to a customer. Scott Concannon, VP of Business Development, shared some insights [...]
Ask the Experts answers the question, “What is transpromotional mail?” with commentary from Chris Kropac, Jr., President and Co-Owner of PCI Group. Transpromotional mail is using space on an invoice to sell or communicate with customers. Chris explained, “Before an invoice was just an invoice, a way to [...]
