Is transparency part of your print and mail operations? Does your vendor provide a means to track the entire process from data transfer to delivery? If not, you could be missing out on opportunities and more. trackPCI reporting allows for this, and PCI Group President and Co-Owner Chris [...]
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? It’s just transactional mail, so why add the cost? The effectiveness of color vs. black and white printing is [...]
Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it could confuse your customer. If it’s low-quality, then customers may have a negative response to your brand. So, what [...]
Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which are highly specialized. Direct Transactional mail fits that category. But what is transactional mail? To answer that question, this [...]
In the transactional mail industry, hitting SLAs (service level agreements) isn’t negotiable. In addition, companies that use print and mail vendors have strict deadlines that aren’t movable. New technology makes these customer expectations more feasible and helps address bottlenecks in the system. Perry Fernandes, VP of Operations of [...]
Inkjet technology changed the game for transaction mail. This precision type of professional printing propels tiny droplets of ink onto paper at a high speed. It also enables the ability to print full color without the need to pre-print shells. Now, it’s cost-effective to deliver higher quality pieces. [...]
For organizations that produce high volume transactional direct mail, the requirements to meet SLAs (service level agreements) and maintain quality and compliance require technology. However, not just any equipment enables seamless processes for these types of runs. Perry Fernandes, VP of Operations of PCI group, explained the technology [...]
Being able to have complete visibility for customer communications offers companies many benefits. The access to tracking print and mail communications shouldn’t be complicated or cumbersome. Yet, most transactional print providers don’t provide this capability. PCI Group does, and Anthony Faldetta, VP of Business Development Northeast, discussed how [...]
The world of print and mail was once a slow process. A one-day turnaround wasn’t feasible or expected. In this fast-paced digital environment, technology is making 24-hour same-day SLAs (service level agreements) possible. Eric Weinbrenner, Print Manager for PCI Group, shared his experience after 40 years in the [...]
Transactional direct mail requires high-volume work. For some, more work means they can’t meet SLAs (service level agreements). However, that’s not the case for PCI Group, as we use LEAN manufacturing standards. In this episode of Ask the Experts, Eric Weinbrenner, Print Manager, discussed LEAN and how the [...]
