Ask The Experts Video Series – Print and Mail Transactional Direct Mail

Why is it important for a transactional mailer to be singularly focused?

PCI Group is asking the hard questions about the world of mission-critical printing and mailing. In this episode of Ask the Experts, PCI Group President and Co-Owner Chris Kropac answered, “Why is it important for a transactional mailer to be singularly focused?” The answer comes down to security [...]

2022-02-01T11:55:03-05:00November 25th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

What is Transpromotional Direct Mail?

Communicating with customers occurs in many channels with many tactics. Transpromotional direct mail allows businesses one more cost-effective opportunity to do so. A transpromotional approach consists of using dynamic printing on invoices to upsell or cross-sell to a customer. Scott Concannon, VP of Business Development, shared some insights [...]

2021-11-10T14:20:59-05:00October 28th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

What is Transpromotional Mail?

Ask the Experts answers the question, “What is transpromotional mail?” with commentary from Chris Kropac, Jr., President and Co-Owner of PCI Group. Transpromotional mail is using space on an invoice to sell or communicate with customers. Chris explained, “Before an invoice was just an invoice, a way to [...]

2021-11-10T14:28:15-05:00October 28th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

How does PCI Group’s singular focus on transactional direct mail present an advantage over their competitors?

Skip Pawul, Executive Vice President / Co-Owner of PCI Group, discusses how PCI'S singular focus on transactional mail is an advantage for customers. In the transactional direct mail world, there’s no room for error. For printers that produce both transactional direct mail and direct mail that’s [...]

2021-11-10T14:31:56-05:00October 28th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

What is the effectiveness of color vs black and white printing?

Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? It’s just transactional mail, so why add the cost? The effectiveness of color vs. black and white printing is [...]

2022-10-17T14:48:05-05:00October 25th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

What are the best practices for letter design?

Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it could confuse your customer. If it’s low-quality, then customers may have a negative response to your brand. So, what [...]

2022-10-19T12:46:27-05:00October 25th, 2019|Categories: Ask The Experts, Transactional Direct Mail|

What is Direct Transactional Mail?

Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which are highly specialized. Direct Transactional mail fits that category. But what is transactional mail? To answer that question, this [...]

2022-10-11T12:27:15-05:00October 25th, 2019|Categories: Ask The Experts, Transactional Direct Mail|