PCI Group’s Ask The Experts Video Blogs
As thought leaders in transactional direct mail, PCI Group’s management team is frequently asked to share their expertise in industry focus groups and panel discussions. These discussions led us to produce the “Ask the Experts” series of videos to share PCI’s expertise with a wider audience. The following videos, on a wide range of relevant topics, provide listeners with key insights regarding the technology and processes PCI deploys to deliver the most secure, compliant and accurate transactional direct mail in the industry.
What is the effectiveness of color vs black and white printing?
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? [...]
What are the best practices for letter design?
Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it [...]
What is Direct Transactional Mail?
Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which [...]
What Technology Investments has PCI Group made to improve its ability to meet customer SLAs?
Skip Pawul, Executive Vice President / Co-Owner of PCI Group, discusses how PCI Group's technology investments have improved its abilities to improve SLA performance for customers. Meeting customer SLAs [...]
What technological advances are having the most impact in the transactional print world?
The transactional print world requires extra handling because it includes highly compliant, secure, and personal information. However, that doesn’t mean that these mailings have to be without good design [...]
What are the new expectations from customers with advancements in technology?
In the transactional mail industry, hitting SLAs (service level agreements) isn’t negotiable. In addition, companies that use print and mail vendors have strict deadlines that aren’t movable. New technology [...]
