In Lean Manufacturing, standard works are a crucial component to ensuring repeatable quality. Every process has a series of steps, and standard works are the documentation of tasks in the correct sequence. This standardization ensures that deviation and errors occur less frequently. So, how do standard works contribute to quality? Tim Lackey, [...]
In the world of transactional print and mail, maintaining accuracy and quality is crucial. While errors can occur, they present an opportunity for improvement. This is where Corrective Action Reports (CARs) come into play for PCI Group. By investigating deviations or mistakes, CARs help identify the root cause and implement necessary corrective [...]
PCI Group is asking the hard questions about the world of mission-critical printing and mailing. In this episode of Ask the Experts, PCI Group President and Co-Owner Chris Kropac answered, “Why is it important for a transactional mailer to be singularly focused?” The answer comes down to security [...]
Communicating with customers occurs in many channels with many tactics. Transpromotional direct mail allows businesses one more cost-effective opportunity to do so. A transpromotional approach consists of using dynamic printing on invoices to upsell or cross-sell to a customer. Scott Concannon, VP of Business Development, shared some insights [...]
Ask the Experts answers the question, “What is transpromotional mail?” with commentary from Chris Kropac, Jr., President and Co-Owner of PCI Group. Transpromotional mail is using space on an invoice to sell or communicate with customers. Chris explained, “Before an invoice was just an invoice, a way to [...]
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? It’s just transactional mail, so why add the cost? The effectiveness of color vs. black and white printing is [...]
Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it could confuse your customer. If it’s low-quality, then customers may have a negative response to your brand. So, what [...]
Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which are highly specialized. Direct Transactional mail fits that category. But what is transactional mail? To answer that question, this [...]
