PCI Group’s Ask The Experts Video Blogs
As thought leaders in transactional direct mail, PCI Group’s management team is frequently asked to share their expertise in industry focus groups and panel discussions. These discussions led us to produce the “Ask the Experts” series of videos to share PCI’s expertise with a wider audience. The following videos, on a wide range of relevant topics, provide listeners with key insights regarding the technology and processes PCI deploys to deliver the most secure, compliant and accurate transactional direct mail in the industry.
What is the effectiveness of color vs black and white printing?
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? [...]
What are the best practices for letter design?
Scott Concannon, VP, Business Development for PCI Group, discusses best practice for letter design. How a mission-critical communication looks matters for many reasons. Without a clear design, it [...]
What is Direct Transactional Mail?
Chris Kropac, President of PCI Group, discusses the difference between direct transactional mail and marketing mail. The field of direct mail has several subsets, some of which [...]
How has technology changed to meet 24 hr Same Day SLA?
The world of print and mail was once a slow process. A one-day turnaround wasn’t feasible or expected. In this fast-paced digital environment, technology is making 24-hour same-day SLAs [...]
How do you manage the volume of work along with SLA deadlines?
Transactional direct mail requires high-volume work. For some, more work means they can’t meet SLAs (service level agreements). However, that’s not the case for PCI Group, as we use [...]
How important is redundancy to your clients and how has PCI Group addressed that?
In any business, operational redundancy is essential, especially in transactional print and mail. Without it, you could face disruptions, which have severe consequences. Our clients have these concerns, [...]