PCI Group’s Ask The Experts Video Blogs
As thought leaders in transactional direct mail, PCI Group’s management team is frequently asked to share their expertise in industry focus groups and panel discussions. These discussions led us to produce the “Ask the Experts” series of videos to share PCI’s expertise with a wider audience. The following videos, on a wide range of relevant topics, provide listeners with key insights regarding the technology and processes PCI deploys to deliver the most secure, compliant and accurate transactional direct mail in the industry.
What is a White Paper Factory?
A white paper factory is a new approach to printing transactional mail. It’s proven to be a solution that improves efficiency and accuracy while also reducing printing costs. But what is a white [...]
How did PCI Group’s relationship with Canon come to be?
When considering equipment for printing transactional mail, there are lots of options. Most of these are reputable companies with years of experience in digital inkjet printing. With a high [...]
What is Transpromotional Direct Mail?
Communicating with customers occurs in many channels with many tactics. Transpromotional direct mail allows businesses one more cost-effective opportunity to do so. A transpromotional approach consists of using dynamic [...]
What is Transpromotional Mail?
Ask the Experts answers the question, “What is transpromotional mail?” with commentary from Chris Kropac, Jr., President and Co-Owner of PCI Group. Transpromotional mail is using space on an [...]
Importance of Transparency and trakPCI Reporting.
Is transparency part of your print and mail operations? Does your vendor provide a means to track the entire process from data transfer to delivery? If not, you could [...]
What is the effectiveness of color vs black and white printing?
Scott Concannon, VP, Business Development for PCI Group, discusses the value of using color to increase customer engagement. Will printing transactional direct mail in color make a difference? [...]
